The Change

The C Generation Infographic by University of Waterloo

A paper from PwC states that by the year 2020, an entire generation will have grown up in a primarily digital world. Computers, the Internet, mobile phones, texting, social networking – all are second nature to them. And their familiarity with technology, reliance on mobile communications, and desire to remain in contact with large networks of family members, friends, business contacts, and others will transform how we work and how we consume.

This is the demographic group we call Generation C – connected, communicating, content-centric, computerized, community-oriented. They are realists, they are materialists. They are culturally liberal, if not politically progressive. They are upwardly mobile, yet they live with their parents longer than others ever did. Many of their social interactions take place on the Internet, where they feel free to express their opinions and attitudes. They’ve grown up under the influence of Harry Potter, Barack Obama, and iEverything – iPods, iTunes, iPhones. Technology is so intimately woven into their lives that the concept of early adopter is essentially meaningless.

Will the use of buzz words like AI, disruptive, innovation be sufficient to prepare your business for this next generation of consumers and employees? It is time to act, 2020 is around the corner.