CIO Review What I hear most often when discussing sports business strategy is that the biggest asset of a sports organization is on the field. Well, as important as star players and championship hardware are to drive the business toward success and profitability, I would counter that fans are the organization’s biggest asset. Furthermore, better understanding them – their likes and dislikes, behaviors, purchasing trends, and other psychographic and demographic details – is the way to disrupt and expand beyond the traditional sources of revenue. Like other sports, soccer relies on a business model that maximizes the event – tickets, suites, broadcast revenue and sponsors – a source of revenue with limited inventory. Take Orlando City Soccer Club (OCSC) as an example, a young soccer organization that has been successful enough to have sold out 18,000 season tickets well before the season starts and grown a sizeable portfolio of blue-chip corporate partners. But to reach beyond pre...
A blog about Sports and the Business of Success, applying business and technology principles: There’s a lot happening in the use of technology to improve athlete performance and influence competitiveness.